Wednesday, June 13, 2012

Govt Seeks Out Older Tourists


The Bali government has announced a plan to establish a special body to develop tourism for older visitors, citing a rising trend among elderly travellers across the globe.

The head of the Bali’s tourism agency, Ida Bagus Kade Subikshu, said organisations should make every effort to tap into the potentially growing segment of the tourism industry resulting from an aging global demographic.

“The prospect for elderly tourism is huge. We’ve been discussing the plan to establish the body with relevant organisations,” Kade said in Denpasar on Thursday.

Among the organisations, he said, were the Bali administration’s legal bureau, tourism companies and associations and the immigration office.

Kade said that Bali had so far failed to effectively cater to an older tourist segment.

“Bali has 16 tourist areas. We may develop some of them to accommodate older tourists,” he added.

Bali is Indonesia’s most popular tourist destination. It drew 2.7 million foreign visitors in 2011, which represents over one-third of the total visitors to Indonesia.

Kade said older visitors, or those over 55 years of age, made up a large percentage of tourists coming from the US, Japan, Australia, New Zealand and Europe.

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